Opening Hours

Monday to Friday ... 9.00am - 10.00pm

Saturday ... 9.00am - 8.00pm

Sunday* ... 11.00am - 5.00pm

*browsing between ... 10.30am - 11am


0121 384 7865


Opening hours may vary, please check with individual stores before visiting

Desert hues and floral prints usher in the look and feel of summer at Primark. Think sandy shades and terracotta tones, overlaid with soft blooms and you’re on the right track. Go for maxi dresses to slay the look, or opt for Bardots and cut-offs to nail that LA bohemian je ne sais quoi. Soak up the vibes below and head Primark; best believe there’s more in store.

Ranges in store: Womenswear, Menswear, Childrenswear, Footwear, Accessories, Lingerie and Home